| Başlık | Lynx Pulse |
| Haftanın | BBH |
| Kampanya | Lynx Pulse (Launch) - Lever Fabergé |
| Reklamcı | Unilever |
| Marka | Lynx |
| Posted | Haziran 2004 |
| Ürün | Lynx Pulse |
| Sektör | Toiletries |
| felsefe | To get noticed the Lynx Pulse launch challenged the traditional model. An integrated campaign was used to create a music and dance phenomenon that swept the nation. |
| Sorun | Brands today need to compete with popular culture to get attention. |
| Sonuç | It has demonstrated that integrated communications are twice as effective at getting return on investment as traditional advertising only campaigns. |
| Medya Türü | Television & Cinema |
| Süre | |
| Market | United Kingdom |
| film müziği | Get Down Saturday Night |
| Strateji Planlama | Gwen Raillard |
| Reklam Sorumlusu | Margaret Jobling |
| Müzik | Oliver Cheatham |
| Müzik | Room 5 |