| Başlık | Mini SMS Vending Machine Projection |
| Haftanın | The Media Merchants |
| Kampanya | Mini SMS Vending Machine Projection |
| Reklamcı | BMW |
| Marka | Mini |
| İlk Yayınlanma Tarihi | 2010 / 12 |
| Sektör | Cars |
| Slogan | Mini shows off customization in Canada's largest interactive projection |
| felsefe | In the largest-ever fully-interactive night projection in Canada, the MINI Vending Machine showcases the latest 2011 MINIs. Passersby are able to interact with the projection by texting to a short code to select the MINI of their choice. This triggers the MINI they’ve selected to drive around in a fun animation, making its way down to the bottom of the vending machine in trademark cheeky MINI style. As the animation plays, a personalized-response SMS message is dispatched to the participant, encouraging them to click through to a mobile optimized web page to become a MINI Facebook fan. The concept was developed by TAXI 2. |
| Medya Türü | Ambient |
| İnteraktif Gelişim | Mythum |
| İnteraktif | Forth Wall |
| Animasyon | Hatch Studios |
| Müşteri Temsilcisi | Tina Tieu |
| Ajans Prodüktörü | Hanna Bratt |
| Ajans Prodüktörü | Sam Benson |
| Sanat Yönetmeni | Jeff MacEachern |
| Reklam Yazarı | Alanna Nathanson |
| Yaratıcı Yönetmen | Lance Martin |
| Ajans Katkısı | Taxi 2 |
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