| Başlık | Hammer Billboard |
| Haftanın | HeimatTBWA\ |
| Kampanya | The Hornbach Hammer |
| Reklamcı | Hornbach. Bau- & Gartenmärkte |
| Marka | Hornbach |
| Posted | Temmuz 2014 |
| Sektör | Drugstores, Specialty Stores |
| hikaye | SUMMARY: After several years of growth, 2012 saw the German and Austrian DIY sector face a slight decline in sales, coupled with potentially damaging price competition. For Hornbach, it was clear that engaging in a price war was out of the question, because of their “permanently low prices”. For Hornbach to stop the declining sales trend and achieve further growth, brand communication was vital to help the brand stand out from its competitors. They also wanted to strike a chord with DIY enthusiasts to increase brand desirability and bring more people than ever closer to Hornbach. The creative idea was to create an object that any DIY enthusiast would wish to own – and that only Hornbach could provide. The communication strategy therefore revolved around the launch and sale of this exclusive product, which would itself become the campaign: It only took 2.5 hours for the Hornbach Online Shop to sell out of Hammers altogether. In the stores in Germany and Austria, all the Hornbach Hammers were gone in just three days (6, 7 and 9 July). The website “canigetmyownhornbachhammer.de” clocked up over 4 million visits within 5 days. And, during the business year 2013, Hornbach grew its business by 2.9%, while the overall gross turnover of the DIY store sector saw a decline of 2.6%. |
| Medya Türü | Billboard |
| Prodüksiyon Şirketi | Bigfish Film Production |
| Yaratıcı Yönetmen | Guido Heffels |
| Yönetmen | Tobias Perse |
| Görüntü Yönetmeni | Casey Campbell |
| Müşteri Direktörü | Christina Walke |
More Work
SEE ALLSquare Meter
- MARKA:
- Hornbach
- HAFTANIN:
- HeimatTBWA\
Green Hideaway 3
- MARKA:
- Hornbach
- HAFTANIN:
- HeimatTBWA\
Green Hideaway 2
- MARKA:
- Hornbach
- HAFTANIN:
- HeimatTBWA\
Green Hideaway 1
- MARKA:
- Hornbach
- HAFTANIN:
- HeimatTBWA\
Green Hideaway
- MARKA:
- Hornbach
- HAFTANIN:
- HeimatTBWA\
Come to HORNBACH before your garden does
- MARKA:
- Hornbach
- HAFTANIN:
- HeimatTBWA\
Come to HORNBACH before your garden does (German)
- MARKA:
- Hornbach
- HAFTANIN:
- HeimatTBWA\
Unity Flags
- MARKA:
- Free Democrats
- HAFTANIN:
- HeimatTBWA\
A Garden can be Anywhere
- MARKA:
- Hornbach
- HAFTANIN:
- HeimatTBWA\