Barilla - "The Promise"

Boomerang Create

Boomerang Create Amsterdam, Netherlands

Ödüller

7334

Marka: Barilla
Ülke: Netherlands

Reklamcı: Barilla

Başlık	The Promise
Haftanın	Boomerang Create
Kampanya	The Promise
Reklamcı	Barilla
Marka	Barilla
İlk Yayınlanma Tarihi	2022 / 8
Sektör	Rice, Pasta, Dehydrated Vegetables & Cereals
felsefe	Today marks three weeks until the kick off of the US Open tennis tournament, and also the launch of the new global film, The Promise, for Barilla, crafted by Boomerang, part of Publicis Groupe. A unique, heartwarming story of a young fan getting to meet his hero in a match. During the 2017 US Open press conference, Roger Federer was challenged by a fan and tennis player named Zizou. He asked if Roger could keep playing until he’d be old enough to play against him when the time came. Federer gave him his word, and the video went viral. Flashforward five years as the team at Boomerang wanted to connect the new Barilla campaign to the famous news moment five years ago. Now, Federer is ready to live up to his promise and surprise his young fan with the match of a lifetime. It wasn’t an easy task to fly Zizou all the way to Zurich, Switzerland without his knowledge, but with the help of Zizou’s family and his coach, we made this possible. There was no margin for error as the aim of the campaign was to show a candid moment between a top athlete and a fan. Zizou did not know he’d be meeting Federer until the moment itself. The campaign embodies Barilla’s mission to build on their brand essence: A Sign of Love. The full film will be available on YouTube, with teasers of the film to be advertised on social media starting the week of August 8th across European markets and the U.S.
Medya Türü	Branded Content
Süre	213 seconds
Aktör	Roger Federer
Müşteri Direktörü	Martijn Bolderdijk
Yaratıcı Yönetmen	Dio Santos
Yaratıcı Ekip	Alice Isakson
Yaratıcı Ekip	Leon Wielens
Tasarımcı	Alex van der Leij
Senior Project Manager	Mikey van den Berg
Production lead	Daan de Groot
Senior Producer	Laura Thrower
Prodüktör	Tommie Kuiper
Senior Producer	Han Schuurman
Görüntü Yönetmeni	Olaf van Dam
Yönetmen	Eldin Fetahovic
Kamerasaman	Mike Duistermaat
Kamerasaman	Rutger Geleijnse
Kamerasaman	Sean Vogel
Kamerasaman	Abel Andel
BTS	Mats Vogel
Sound Engineer	Rene Wolf
Hair	Nathaneal Rothlistberger
Post-production Producer	Teun Rietveld
Editör	Mark Tiplea
Ses Tasarım Şirketi	SoundsRights
Oyuncu Seçimi	Biba Model Management
Talent Management	Team8
Reklam Sorumlusu	Gianluca Di Tondo
Reklam Sorumlusu	Llaria Lodigiani
Reklam Sorumlusu	Will Radford