| Başlık | Overload |
| Haftanın | Grey London |
| Kampanya | Overload |
| Reklamcı | Fidelity International |
| Marka | Fidelity |
| İlk Yayınlanma Tarihi | 2022 / 3 |
| Sektör | Banking & Financial Services, Investments, Stock Brokers |
| felsefe | Grey London has created a new commercial for Fidelity International, the investment provider. The ad, aimed at end investors, focuses on the way they feel about the choices they have to make, and recreates the relief experienced when you have a simple solution. It builds on the brand’s previous market-leading, emotion-led work also featuring the Fidelity family Adam, Sarah and Tizzy the dog. In the new spot, ‘Overload’, the benefit of Fidelity’s guidance tools and advice for investors of all levels are brought to life when the protagonist, Adam, finds himself overwhelmed in a wormhole of confusing information and multiple choices as he attempts to make an investment decision. But he is eventually rescued by his wife Sarah who, as she invests with Fidelity, has the tools and support to help him make the right choice. The new campaign is intended to explore themes and ideas which have captured the imagination of investors over the past few years - including those at the start of their investing journey whose interest has been sparked for the first time. The ad, which is timed to coincide with the forthcoming end of the financial year, will look at the decisions people are considering about if, how and where to invest. Its approach is a step-change from Grey’s previous emotion-led campaigns built around the special moments in life that people save for. But with the Fidelity family still present and the complex nature of investments humorously dramatised, the new work remains warm, engaging, and relatable. The 60 second film was directed by comedy director Bethan Seller through Rogue Films. The voice-over was by actress Tara Fitzgerald. The new work launches on March 4 across TV, VOD, digital, and social and runs nationwide until April. |
| Medya Türü | Television |
| Süre | |
| Prodüksiyon Şirketi | Rogue Films |
| Reklam Sorumlusu | Jet Cooke |
| Reklam Sorumlusu | Beth Cowley |
| President & Chief Creative Officer | Laura Jordan Bambach |
| Yaratıcı Yönetmen | Jesse Little |
| Yaratıcı Yönetmen | Matt Moreland |
| Yaratıcı Yönetmen | Chris Clarke |
| Yaratıcı Ekip | Orla O’Connor |
| Yaratıcı Ekip | Daisy Bard |
| Planning Partner | Matt Gladstone |
| Senior Planner | Jesper Norgaard |
| Joint Managing Director | Nathan Gainford |
| Group Business Director | Ayesha Datoo |
| Direktör | Kate Armishaw |
| Müşteri Direktörü | Rachel Jeffery |
| Müşteri Temsilcisi | David Gyampoh |
| Agency Senior Producer | Hananha Willers |
| Agency Senior Producer | Lucy Edwards |
| Assistant Producer | Alicia Cordell |
| Business Affairs | Lauren Rooke |
| Proje Sorumlusu | Emma Louise Hansen |
| Proje Sorumlusu | Amy Drew |
| Tasarımcı | Stuart Leung |
| Medya Ajansı | Wavemaker UK |
| Yönetmen | Bethan Seller |
| Prodüktör | Toby Courlander |
| Prodüksiyon Sorumlusu | James Howland |
| Yönetici Direktör | Kate Taylor |
| Görüntü Yönetmeni | Diana Olifirova |
| Görüntü Yönetmeni | Matthew Taylor |
| Prodüktör | Sarah Jenneson |
| Editör | Saam Hodivala |
| Editing Şirketi | Shift Post |
| Ses Post Prodüksiyon | Gramercy Park Studios |
| Renkçi | Ben Rogers |
| Executive Post & Sound Producer | Annika Gustavsson |
| Head of VFX | Mark Beardall |
| Sound Engineer | Sam Cross |
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