A. C. Camargo - "Wheels"

J. Walter Thompson Brazil

J. Walter Thompson Brazil São Paulo, Brazil

7171

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: A. C. Camargo
Ülke: Brazil

Reklamcı: A. C. Camargo

Başlık	Wheels
Haftanın	J. Walter Thompson Brazil
Kampanya	Instead of smoking
Reklamcı	A. C. Camargo
Marka	A. C. Camargo
Posted	Eylül 2016
Sektör	Anti-Drug/Alcohol/Tobacco Message
Slogan	Instead of smoking
hikaye	How to persuade an immortal not to smoke?On the National Fight Against Tobacco Day, A.C.Camargo Cancer Center and JWT Brazilresort to the bizarre to keep teenagers away from the desire to smoke With the goal of highlighting the risks that smoking poses on health, J. Walter Thompson Brazil and A.C.Camargo Cancer Center’s new action for the National Fight Against Tobacco Day resorts to the bizarre to compare cigarettes to disgusting situations. In a well-humored language, the idea is part of the awareness-building campaign aimed at teenagers between the ages of 12 and 18 –who feel almost immortal- and shows that cigarettes can be as weird and hateful as chewing an insole or biting a sponge. For the Superintendent of Business of A.C.Camargo Cancer Center, José Marcelo Amatuzzi de Oliveira, the strategy of the campaign is to allude to elements of the everyday lives of young adults and expose cigarettes as something unnatural, leading to a reflection on this topic. The approach of the action uses this alternative vision, spurring a reflection in a light-hearted way, using a language consumed by this target audience. “The idea is to reach adolescents early on, before they even start to smoke,” explains Luciana Cardoso, Creative Director at J. Walter Thompson. The comparison shows that even things that nobody would do, because they are considered repulsive, are less harmful to your health than cigarettes.
felsefe	How to persuade an immortal not to smoke? On the National Fight Against Tobacco Day, A.C.Camargo Cancer Center and JWT Brazilresort to the bizarre to keep teenagers away from the desire to smoke With the goal of highlighting the risks that smoking poses on health, J. Walter Thompson Brazil and A.C.Camargo Cancer Center’s new action for the National Fight Against Tobacco Day resorts to the bizarre to compare cigarettes to disgusting situations. In a well-humored language, the idea is part of the awareness-building campaign aimed at teenagers between the ages of 12 and 18 –who feel almost immortal- and shows that cigarettes can be as weird and hateful as chewing an insole or biting a sponge. For the Superintendent of Business of A.C.Camargo Cancer Center, José Marcelo Amatuzzi de Oliveira, the strategy of the campaign is to allude to elements of the everyday lives of young adults and expose cigarettes as something unnatural, leading to a reflection on this topic. The approach of the action uses this alternative vision, spurring a reflection in a light-hearted way, using a language consumed by this target audience. “The idea is to reach adolescents early on, before they even start to smoke,” explains Luciana Cardoso, Creative Director at J. Walter Thompson. The comparison shows that even things that nobody would do, because they are considered repulsive, are less harmful to your health than cigarettes.
Medya Türü	Social Media
Süre	37 seconds
Yaratıcı Yönetmen	Luciana Cardoso
Reklam Yazarı	Luciana Cardoso
Prodüksiyon Sorumlusu	Fernando Carvalho
Yaratıcı Ajans Başkanı	Rodrigo Grau
Sanat Yönetmeni	Thiago Jacon
Fotoğrafçı	Thiago Jacon
Prodüksiyon Sorumlusu	André Pinho
Reklam Yazarı	Felipe Ribeiro
İlustratör	Felipe Ribeiro
Yaratıcı Ajans Başkanı	Ricardo John
Account Management	Yves Rodrigues
Strategy/Planning	Stella Pirani
Prodüksiyon Şirketi	Marcia Lacaze
Documentary Director	Marcia Lacaze
Account Management	Fábio Bastouly
Yaratıcı Yönetmen	Humberto Hernandez
Sanat Yönetmeni	Felipe Porto
Editör	Bruno Shintate
Account Management	Enrico Cavalari
Strategy/Planning	Daniela Ryfer
Strategy/Planning	Marcus Pesavento
Post Prodüksiyon	Nash
Müzik Şirketi	Modular Safari