Ligue Contre Le Cancer - "One Cup Bra"

DDB Brussels

DDB Brussels Brussels, Belgium

5591

Başlık	One Cup Bra
Haftanın	DDB Brussels
Kampanya	One Cup Bra
Reklamcı	La Ligue Contre le Cancer
Marka	Ligue Contre Le Cancer
Posted	Temmuz 2005
Ürün	Annual Breast Cancer Check-Ups
Sektör	Disease Awareness, Support Groups & Associations
felsefe	While women are looking for a new bra, they will unexpectedly discover, amongst "the normal bra's", a bra with a single cup and a short message, stimulating them to go for a check-up. Location: Lingerie shops where the target does not expect this kind of message, but where the message will have full attention and impact.
Sorun	One woman in 11 will develop breast cancer in her lifetime. Cancer detected early can avoid aggressive treatments and reduce the death rate from 50% to 30%. This action has to stimutlate women between 40 and 50 to go to the doctor's for a yearly check-up.
Sonuç	-Free media exposure. -Increase in: .Number of calls to the free 0800-15-801. .Visits to www.cancer.be. .On-line brochure demands.
Medya Türü	Direct Marketing
Süre	23 seconds
Market	Belgium
Yaratıcı Yönetmen	Dominique van Doormaal
Sanat Yönetmeni	Grégory Titeca
Sanat Yönetmeni	Mohamed Oudaha
Müşteri Direktörü	Thierry Van Baren