| Başlık | Neither Whores Nor Submissives |
| Başlık (ana dil) | Ni Putes Ni Soumises |
| Haftanın | Publicis Conseil |
| Kampanya | DoYouChat - Ni Putes Ni Soumises |
| Reklamcı | Ni putes ni soumises |
| Marka | Ni Putes Ni Soumises |
| Posted | Mart 2010 |
| Sektör | Anti-Domestic Violence, Sexual Abuse |
| Slogan | In this case, you can't do anything for her. But if it is happening to your sister, your neighbour, or a friend, there is something you can do. |
| Slogan (ana dil) | Là, vous ne pouvez rien faire pour elle. Mais si ça arrive à votre soeur, votre voisine |
| hikaye | By logging on to the site, users are confronted with the reality of the violence done to a woman. After meeting a few average web surfers, a young woman says hello to the user. Then a boy suddenly hits her: her brother, her boyfriend, a neighbour? The user witnesses the scene, powerless. |
| hikaye (ana dil) | En se connectant au site de chat, l'utilisateur est confronté à la réalité de la violence à l'encontre d'une femme. Après quelques internautes lambda, une jeune femme le salue. Soudain, elle se fait frapper par un garçon: son frère, son petit ami, un voisin? L'utilisateur assite à la scène, impuissant. |
| felsefe | As part of its educational campaign to promote respect between girls and boys, the association is launching a viral experiment aimed at 18-25 years old. The concept is simple and striking: accessible from sites which are very popular among young people, www.doyouchat.com plays with the idea of random video chats (based on the model of chatroulette) - a forme of entertainment which is fashionable among younger generations - without compromising its main purpose: to provide a unique experience. |
| felsefe (ana dil) | Dans le cadre de sa campagne d'éducation au respect filles-garçons, l'association lance une expérimentation virale en direction des 18-25 ans. Le concept proposé est simple et percutant: accessible depuis des sites fortement affinitaires avec les jeunes, www.doyouchat.com détourne le principe de Chat Vidéo Aléatoire, divertissement très prisé par la nouvelle génération, tout en gardant son principe moteur: faire vivre une expérience inédite. |
| Sorun | At a time when violence is becoming dangerously commonplace, and when online violence against women is becoming rife, "Neither whores nor submissives" is determined to use social networking sites as a platform for communication and awareness-raising, to educate people to fight against violence committed to women. |
| Sorun (ana dil) | A l'heure où la violence s'y banalise dangereusement et où la violence des propos à l'égard des femmes se propagent sur la toile, Ni Putes Ni Soumises est déterminé à utiliser les réseaux sociaux comme un espace d'échange et de sensibilisation, à des fins pédagogiques, pour lutter contre les violences faites aux femmes. |
| Medya Türü | Social Media |
| Market | France |
| Daha fazla bilgi | www.doyouchat.com |
| Yaratıcı Yönetmen | Olivier Altmann |
| Yaratıcı Yönetmen | Véronique Sels |
| Reklam Yazarı | Patrice Lucet |
| Sanat Yönetmeni | Philippe Boucheron |
| Müşteri Direktörü | Emmanuelle Henry |
| Yaratıcı Yönetmen | Sébastien Vacherot |
| Reklam Sorumlusu | Sihem Habchi |
| Reklam Sorumlusu | Gabrielle Apfelbaum |
| Prodüksiyon Şirketi | Bingo Family |
| Yönetmen | Emmanuel Jespers |
| Proje Sorumlusu | Laurent Berthelot |
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