| Başlık | The Cows Want It Back |
| Haftanın | DDB Matrix |
| Kampanya | The Cows Want It Back - Arla Foods |
| Reklamcı | Arla Foods |
| Marka | Cravendale |
| Posted | Haziran 2004 |
| Sektör | Milk & Milk Based |
| felsefe | Cravendales story shows how integrated communication built a premium milk brand worth £41m from a standing start. Cravendale faced massive challenges - the road to success wasnt entirely smooth. But by outlining the role that continuous evaluation played, the case demonstrates how an optimised channel strategy and a powerful idea delivered significant incremental profit. Furthermore, the case provides exciting new learning by quantifying the value of integration. |
| Sonuç | Cravendales story shows how integrated communication built a premium milk brand worth £41m from a standing start. Cravendale faced massive challenges - the road to success wasnt entirely smooth. But by outlining the role that continuous evaluation played, the case demonstrates how an optimised channel strategy and a powerful idea delivered significant incremental profit. Furthermore, the case provides exciting new learning by quantifying the value of integration. |
| Medya Türü | |
| Market | United Kingdom |
| Econometrician | Les Binet |
| Strateji Planlama | Elisa Edmonds |
| Müşteri Direktörü | Justin Notley |
| Econometrician | Sara Donoghugh |
| Planning Director | Sarah Carter |
| Reklam Sorumlusu | Hanne Søndergaard |
More Work
SEE ALLPress Conference 2
- MARKA:
- Cravendale
- HAFTANIN:
- DDB Matrix
Press Conference
- MARKA:
- Cravendale
- HAFTANIN:
- DDB Matrix
Security
- MARKA:
- Cravendale
- HAFTANIN:
- DDB Matrix
Pursuit
- MARKA:
- Cravendale
- HAFTANIN:
- DDB Matrix
Check List
- MARKA:
- Cravendale
- HAFTANIN:
- DDB Matrix
The Cows Want It Back
- MARKA:
- Cravendale
- HAFTANIN:
- DDB Matrix
The Cows Want It Back
- MARKA:
- Cravendale
- HAFTANIN:
- DDB Matrix