| Başlık | Two Hands |
| Haftanın | TBWA\NEBOKO |
| Kampanya | TomTom GO, the Democratization of Car Navigation |
| Reklamcı | TomTom International BV |
| Marka | TomTom Go |
| Posted | Haziran 2006 |
| Sektör | Automotive Accessories & Services |
| hikaye | SUMMARY TomTom GO was launched in a market dominated by complex, expensive, built-in car navigation systems. TomTom GO managed to position itself not just as another technical product, but as an easy, smart and accessible consumer solution, moving to take a 57% market share. The market shifted from built-in navigation systems for premium cars to a consumer solution for everyone on the move. TomTom GO has become a solution for daily life, embraced by many consumers. The European penetration of car navigation has doubled within two years. TomTom GO has established itself as the European market leader. |
| Medya Türü | |
| Yaratıcı Yönetmen | Matthijs Slot |
| Yaratıcı Yönetmen | Ernst van Rossen |
| Sanat Yönetmeni | Mischa Schreuder |
| Sanat Yönetmeni | Ramon Stalenhoef |
| Müşteri Temsilcisi | Gert Jan Timmer |
| Müşteri Temsilcisi | Corliz de Jongh |
| Müşteri Temsilcisi | Danny van de Wetering |
| Reklam Süpervizörü | Alexander Ribbink |
| Reklam Süpervizörü | Stephan van Kruisselberge |
| Reklam Süpervizörü | Harmen Treep |
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