| Başlık | We love our lamb 2001/2002 - 6 |
| Haftanın |
BMF
|
| Kampanya |
We love our lamb 2001/2002 - Meat & Livestock
|
| Reklamcı |
Meat and Livestock Association
|
| Marka |
Lamb
|
| Posted | Haziran 2004 |
| Sektör | Food
|
| felsefe | The objective of the We Love our Lamb campaign in 2001/2002 was to drive consumer demand for lamb and provide lamb producers a significant return on a modest advertising investment. |
| Sorun | The objective of the We Love our Lamb campaign in 2001/2002 was to drive consumer demand for lamb and provide lamb producers a significant return on a modest advertising investment. |
| Sonuç | The campaign enabled the value of the Australian domestic lamb industry to grow 17.4%, at a time of serious drought, when supply was down. Consumer expenditure on Lamb increased $173m above the prediction. The $2.4m marketing budget delivered a remarkable seventy-fold return on investment to the Australian Lamb industry. |
| Medya Türü |
Print
|
| Market | Australia |
| Müşteri Direktörü |
Samantha Reading
|
| Reklam Sorumlusu |
Karen Judson
|
