| Başlık | Girls Will Be Girls |
| Haftanın | Y&R London |
| Kampanya | Lingerie Heaven - Marks & Spencer |
| Reklamcı | Marks & Spencer |
| Marka | Marks & Spencer |
| Posted | Mayıs 2005 |
| Sektör | Lingerie, Underwear, Pajamas |
| Sonuç | This case describes how advertising transformed perceptions of Marks & Spencer lingerie, by tapping into a powerful insight about women’s multi-dimensional use of lingerie. Substantially increasing the size and value of transactions, it caused Marks & Spencer to grow five times faster than the market. Responsible for a £40.9m gain, and a five-fold pay-back in profit, it demonstrates an important truth about retail: good product doesn’t sell itself. Advertising has an essential role in shaping perceptions of what retailers offer. |
| Medya Türü | |
| Market | United Kingdom |
| Strateji Planlama | Alice Huntley |
| Board Account Planner | Alice Huntley |
| Managing Partner | Nick Walker |
| Reklam Sorumlusu | Alice Avis |
More Work
SEE ALLFashionably Late Girls
- MARKA:
- Marks & Spencer
- HAFTANIN:
- Y&R London
Mischievous Girls
- MARKA:
- Marks & Spencer
- HAFTANIN:
- Y&R London
Self-Indulgent Girls
- MARKA:
- Marks & Spencer
- HAFTANIN:
- Y&R London