| Başlık | O2 - 2 |
| Haftanın | VCCP |
| Kampanya | It only works if it all works - O2 |
| Reklamcı | O2 |
| Marka | O2 |
| Posted | Ağustos 2004 |
| Sektör | Personal Wireless Communication |
| felsefe | In just two years O2s troubled predecessor, BT Cellnet, has been transformed into a vibrant brand and thriving business. The case is emblematic of how brand engineering can transform every facet of a business. It also demonstrates how astonishingly integrated communications have solved a key question facing marketeers today: how to build an attractive long-term brand whilst simultaneously driving short-term sales. |
| Sonuç | O2s integrated approach has paid for itself more than 60 times over, generating £4,799m incremental margin for the business. |
| Medya Türü | Television & Cinema |
| Süre | |
| Market | United Kingdom |
| Strateji Planlamacı | Sophie Maunder |
| Reklam Sorumlusu | Cath Keers |
| Strateji Planlamacı | Alex Harris |
| Yönetmen | Joanna Bamford |
| Partner | Louise Cook |
More Work
SEE ALLMy Vaping Mistake S3, EP 1
- MARKA:
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- HAFTANIN:
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