| Başlık | Shame |
| Haftanın | LyleBailie International |
| Kampanya | Shame' Anti-Drink Driving - Department of the Environment |
| Reklamcı | Department of the Environment Northern Ireland |
| Marka | DOE |
| Posted | Kasım 2002 |
| Ürün | Anti-Drink Driving |
| Sektör | Road Safety |
| Sonuç | This paper demonstrates how Shame the antidriving campaign contributed to 97% awareness, with 75% being very influenced by it; a 68% improvement in zero alcohol safe driving perceptions; a 35% decline in the acceptability of driving after ONE drink among the target audience; an improvement in the perception that drink driving is extremely shameful, increased to 97%; the target audience were responsible for 13.5% fewer deaths in 2001 compared to 2000. |
| Medya Türü | Television |
| Süre | |
| Market | United Kingdom |
| Yaratıcı Yönetmen | David Lyle |
| Yaratıcı Yönetmen | Julie Bailie |
| Sanat Yönetmeni | Julie Bailie |
| Reklam Yazarı | Julie Bailie |
| Reklam Yazarı | David Lyle |
| Yönetmen | Syd Macartney |
| Reklam Sorumlusu | Jim Rankin |
| Yaratıcı Yönetmen | David Lyle |
| Chief Executive | David Lyle |
| Advertising Psychologist | Dawn Reid |
| Yaratıcı Yönetmen | Julie Bailie |
| Medya Direktörü | Robert Lyle |
| Reklam Sorumlusu | Wesley Shannon |