| Başlık | He only married her to take advantage of 12 year old daughter |
| Haftanın | MullenLowe Romania |
| Kampanya | Read a Book - Romanian Ministry of Culture |
| Reklamcı | Romanian Ministry of Culture |
| Marka | Ministerul Culturii |
| Posted | Eylül 2004 |
| Sektör | Institutional/Public Interest/Non-Profit Org. |
| felsefe | These print ads were published on first pages of newspapers only, in the regular breaking news' layouts and advertised as "breaking news" on the daily press reviews on the major TV stations. |
| Sorun | Because of mass-media explosion, after Ceausescu's fall Romanian people began extracting whatever cultural information they needed from TV and newspapers. They didn't use to read books anymore. |
| Medya Türü | |
| Market | Romania |
| Yaratıcı Yönetmen | Mihai Coliban |
| Fotoğrafçı | Cosmin Bumbut |
| Fotoğraf Veri Bankası | Gettyimages.com |
| Sanat Yönetmeni | Octavian Giosanu |
| Reklam Yazarı | Diana Angelesku |