Gustav Martner
Executive Creative Director, EVP (Europe) and Managing Director (Sweden) at Crispin Porter + Bogusky Europe
Gothenburg, Sweden
BaşlıkSoda Call
Haftanın
Kampanya Soda Call
Reklamcı Sony Corporation of America
Marka Sony
İlk Yayınlanma Tarihi 2012 / 10
Ürün Xperia Acro S.
Sektör Mobile Telephones & tablets
hikaye During the ‘Skyfall’ opening weekend in Sweden, Sony carried out a stunt in true secret-agent-style to promote the waterproof smartphone Xperia Acro S. Free soft drinks were handed out to Bond-fans before the screenings. Hidden in some of the soda cups was a waterproof smartphone. The competition was announced during an ad right before the movie and winners received a live call to their buzzing soda cup. 
Medya Türü Cinema
Süre
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Reklam Yazarı
Sanat Yönetmeni
Reklam Yazarı
Sanat Yönetmeni
Müşteri Direktörü
Proje Sorumlusu
Prodüksiyon Şirketi Prodüktör
Prodüksiyon Şirketi
Yaratıcı Yönetmen

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started