Laut gegen Nazis - ""#unfollowme. The hashtag against hate.""

HeimatTBWA\

HeimatTBWA\ Berlin, Germany

Ödüller

7885

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: Laut gegen Nazis
Ülke: Germany

Reklamcı: Loud Against Nazis

Başlık	"#unfollowme. The hashtag against hate."
Haftanın	HeimatTBWA\
Kampanya	Loud against Nazis "#unfollowme. The hashtag against hate."
Reklamcı	Loud Against Nazis
Marka	Laut gegen Nazis
İlk Yayınlanma Tarihi	2019
Sektör	Institutional/Public Interest/Non-Profit Org.
hikaye	Right wing extremists are using social platforms to spread hatred. With its client “Loud Against Nazis”, the agency wanted to raise awareness of such abuse. So 100 influencers took a stand by sacrificing their most important currency: their followers. They asked followers with a right-wing extremist mindset to "unfollow" them by creating posts via unfollowme.org. In the end more than 40,000 posts were published with #unfollowme. Tens of thousands of people unfollowed and a debate about values in social media was sparked. Plus the influencers gained three times as many new followers.
Medya Türü	İnteraktif
Süre	109 seconds
Yaratıcı Ajans Başkanı	Guido Heffels
Chief Creative Officer / Copywriter	Matthias Storath
Excecutive Creative Director	Tom Hauser
Creative Director	Teresa Jung
Creative Director	Esra Gülmen
Reklam Yazarı	Morgan-Lee Wagner
Sanat Yönetmeni	Marco Russo
Sanat Yönetmeni	Valerio Amaro
Account Manager	Anne-Katharina Huesmann
Account Manager	Leila Tegguer
Planning Director	Alexander Glasneck
Chief Executive Officer (CEO)	Mirko Kaminski
Account Manager	Anika Bresser
Account Manager	Theresia Vogel
Agency Producer	Jake Flowers
Agency Producer	Charlotte Kühn
Editor	Marco Thau
Editör	Jonas Schubert
Executive Account	Ricarda Baudis
Chief Executive Officer (CEO)	Steffen Bewersdorf
Technical Lead	Philip Bennet
User Experience / Interface Designer	Julian Stahl
Creative Data Analyst	Nur Aishah Binte Iskandar