| Başlık | X-Bomb |
| Haftanın | MullenLowe UK |
| Kampanya | Staff as Stars - Halifax |
| Reklamcı | Halifax plc |
| Marka | Halifax |
| Posted | Eylül 2002 |
| Sektör | Banking & Financial Services, Investments, Stock Brokers |
| felsefe | Taking on the High Street Banks by Communicating like a High Street Retailer This case describes how an integrated communications idea – “Staff as Stars”- transformed Halifax from a ‘former building society’ to an aggressive competitor to the big four clearing banks in the space of just 12 months. Taking its inspiration from retailers, not from banks, this case shows how the idea galvanised a 35,000 person organization, and cut through the most crowded sector in advertising, to produce a 150% increase in sales and 43% increase in profit per current account customer. |
| Medya Türü | Television |
| Süre | |
| Market | United Kingdom |
| Yaratıcı Yönetmen | Gary Betts |
| Yaratıcı Yönetmen | Malcolm Green |
| Reklam Yazarı | Malcolm Green |
| Sanat Yönetmeni | Gary Betts |
| Prodüksiyon Şirketi Prodüktör | Jason Dwyer |
| Ajans Prodüktörü | Helen Chattwell |
| Sanat Yönetmeni | Malcolm Green |
| Reklam Yazarı | Gary Betts |
| Yönetmen | Theo Delaney |
| Prodüksiyon Şirketi | Big TV |
| Reklam Sorumlusu | Philip Hanson |
| Müşteri Temsilcisi | Richard Warren |
| Yönetici Direktör | Richard Warren |
More Work
SEE ALLMatt & Mutt
- MARKA:
- Halifax
- HAFTANIN:
- MullenLowe UK
Thoughts
- MARKA:
- Childline
- HAFTANIN:
- MullenLowe UK