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Benoit Lozé
Benoit Lozé
Directeur Général en charge de la Stratégie at Havas Paris
Puteaux, France
Düzelt
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BaşlıkAfrican Woman
Başlık (ana dil)Africaine
Haftanın
Kampanya Lent
Reklamcı CCFD-Terre Solidaire
Marka CCFD-Terre Solidaire
İlk Yayınlanma Tarihi 2010 / 2
Sektör Charities, Foundations, Volunteers
Slogan Poorer countries deserve more than our outdated stereotypes
Slogan (ana dil) Le Sud mérite mieux que nos clichés
hikaye (ana dil) Une Africaine qui souffre de la faim est en fait la gérante d'une coopérative agricole qui rend possible la sécurité alimentaire des paysans éthiopiens.
felsefe (ana dil) Les visuels invitent à voir le Sud autrement et à dépasser nos stéréotypes à traver une création optimiste et originale.
Pour lutter contre les clichés, la campagne emprunte les codes du surréalisme et s'inspire des oeuvres de René Magritte pour opposer la réalité à la manière dont on se rela représente.
Medya Türü Print
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