| Başlık | Transformers (Fresh) |
| Başlık (ana dil) | Transformers (Frais) |
| Haftanın | Leo Burnett Paris |
| Kampanya | Transformers - Charal |
| Reklamcı | Charal |
| Marka | Charal Snack |
| İlk Yayınlanma Tarihi | 2007 / 6 |
| Ürün | Fresh Burger |
| Ürün (ana dil) | Burger frais |
| Sektör | Fresh Meat, Sausages |
| hikaye | Barmy humour and out of sequence are the catchwords of this campaign. Have been directed Teens "Transformer" who have not hesitated to robotize themself totally to reach to devour Charal's cheesburger. |
| hikaye (ana dil) | Humour loufoque et décalage sont les maître mots de cette campagne. Elle met en scène des ados "transformers" qui n'ont pas hésité à se robotiser totalement pour pouvoir dévorer les cheeseburgers Charal. |
| felsefe | The agency is surfing on current events in order to take advantages of the release of the Michael Bay's movie:"Transformers". Obviously, this is a parody. The films have been realised without any special effect, far from any extraordinary technologies and most of all, without taking it seriously ! |
| felsefe (ana dil) | L'agence rebondit sur l'actualité en profitant de la sortie en salle du film de Michael Bay:"Transformers". Mais évidemment, il s'agit ici d'une parodie. En effet les films ont été réalisés sans le moindre trucage, sans effets spéciaux, loin de toute prouesse technologique et surtout sans se prendre au sérieux ! |
| Sorun | Well known for its excellent meat quality, the brand Charal want to to inform the public a little more about his range of product.In This new campaign, it's the range "Charal Snack" wich is enlightenned. |
| Sorun (ana dil) | Bien connue pour l'excellence de sa viande, la marque Charal souhaite aujourd'hui en faire découvrir un peu plus sur son étendue de gamme. Dans sa nouvelle campagne, c'est la gamme "Charal Snack" qui est mise en scène. |
| Medya Türü | Television |
| Süre | |
| Market | France |
| Reklam Süpervizörü | Jean Chavel |
| Reklam Süpervizörü | André Coutard |
| Reklam Süpervizörü | Caroline Trocherie |
| Reklam Süpervizörü | Frédérique Fillon |
| Reklam Süpervizörü | Stéphanie Bérard |
| Müşteri Süpervizörü | Anne-Sophie Boyelle |
| Müşteri Temsilcisi | laeticia Rosez |
| Yaratıcı Yönetmen | Stephan Ferens |
| Sanat Yönetmeni | Edouard Capelle |
| Reklam Yazarı | Edouard Capelle |
| Sanat Yönetmeni | stephane santana |
| Reklam Yazarı | stephane santana |
| Ajans Prodüktörü | Damien Fournier Perret |
| Yönetmen | Henry Littlechild |
| Ses Prodüktörü | Jeanne Boris |
| Ses Prodüksiyonu | WAM |
| Kamerasaman | David Luther |
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