| Başlık | MENTOS® FRESH TALENT |
| Brief | Very popular brand among young people in the 90s, Mentos has an excellent reputation, but lacks recognition among 18-35 years old. To re-create brand preference and establish itself as an aspirational, cool brand rooted in pop culture, Mentos launches "Mentos® Fresh Talent", reconnecting with the world of music, recreating a special link with youth.Like a record label, Mentos® teamed up with Spotify to select 4 promising French talents: ALMÄ MANGO, YAASTER, LÉMOFIL & IGEE, all passionate about music and still in the early stages of their careers.To help them make a name for themselves, Mentos offers them the chance to produce a video clip in their own style, and broadcasts it to as many people as possible.DENTSU CREATIVE and director Liswaya had "carte blanche" to co-create clips with the artists and creative teams, using very different universes to reflect and bring to life the 4 artists personalities.What is original is the way the brand connects with its target. It infiltrates centers of interest like music and creates culture. It finds a social role for itself by acting as a music label to help young artists to emerge.The "MENTOS® FRESH TALENT" playlist, highlight of the campaign, was created to help discover these new talents, 5 tracks per artist. |
| Haftanın | DENTSU CREATIVE |
| Kampanya | Mentos Fresh Talent |
| Reklamcı | Perfetti Van Melle |
| Marka | Mentos |
| İlk Yayınlanma Tarihi | 2023 / 10 |
| Sektör | Candies |
| hikaye | Mentos is a brand of packaged scotch mints or mint-flavored candies sold in stores and vending machines. First produced in 1932, they are currently sold in more than 130 countries worldwide by the Italian-Dutch corporation Perfetti Van Melle.The mints are small oblate spheroids, with a slightly hard exterior and a soft, chewy interior. |
| Medya Türü | İnteraktif |
| Sanat Yönetmeni | Benoit DELDIQUE |
| Reklam Yazarı | Sacha Baroukh |
| Prodüktör | Anthony RATON |
| Proje Sorumlusu | Mathilde Roux |
| General Manager | Nathael Duboc |
| Yönetmen | Liswaya |
| Prodüksiyon Şirketi | Blackbox |
| Prodüktör | Dorian Salort |
| Prodüksiyon Sorumlusu | Sébastien Cosset |
| Yaratıcı Yönetmen | Sébastien Zanini |
| Chief Executive Officer (CEO) | Cécile Bitoun |
More Work
SEE ALLDans l'oeil du fan
- MARKA:
- STIHL TIMBERSPORTS®️
- HAFTANIN:
- DENTSU CREATIVE
Mentos® Fresh Talent (Board)
- MARKA:
- Mentos
- HAFTANIN:
- DENTSU CREATIVE
Mentos® Fresh Talent (Film)
- MARKA:
- Mentos
- HAFTANIN:
- DENTSU CREATIVE
The Given Name
- MARKA:
- Pilot
- HAFTANIN:
- DENTSU CREATIVE
Exam
- MARKA:
- Les Sherpas
- HAFTANIN:
- DENTSU CREATIVE
Exam (French)
- MARKA:
- Les Sherpas
- HAFTANIN:
- DENTSU CREATIVE
Mentos® Fresh Talent (clip Igee)
- MARKA:
- Mentos
- HAFTANIN:
- DENTSU CREATIVE
Mentos® Fresh Talent (Clip Lémofil)
- MARKA:
- Mentos
- HAFTANIN:
- DENTSU CREATIVE
Mentos® Fresh Talent (Clip Yaaster)
- MARKA:
- Mentos
- HAFTANIN:
- DENTSU CREATIVE