BUPA - "Healthy planet, healthy people"

AMV BBDO

AMV BBDO London, United Kingdom

932

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Marka: BUPA
Ülke: United Kingdom

Reklamcı: BUPA

Başlık	Healthy planet, healthy people
Haftanın	AMV BBDO
Kampanya	Healthy planet, healthy people
Reklamcı	BUPA
Marka	BUPA
İlk Yayınlanma Tarihi	2022 / 11
Sektör	Insurance
hikaye	Introducing Planet Earth as a 4-billion-years old patient, the film shows healthcare professionals appearing to travel across the globe, performing medical examinations that would otherwise be done on people, on the planet. Monitoring the earth’s health because if the planet is not healthy, the chances are we won’t be either. By directly relating the planet’s health with people’s well-being, it allows Bupa, as a healthcare company, to play in this space while making the idea and the topic of sustainability relatable to all people.
Sorun	Bupa, the international healthcare company which serves over 38 million customers worldwide has unveiled its global sustainability positioning in a new campaign. Bupa’s new sustainability strategy, focussed on the intersection between human health and the health of the planet, defines the roadmap that the company will undertake over the next critical years to minimise the impact of healthcare on the planet, to find more sustainable healthcare solutions, and to create healthier, greener spaces where people can thrive. Bupa is moving to renewable energy, making their doctors’ and nurses’ scrubs from recycled plastics, and reimagining the way they deliver more efficient, lower carbon healthcare through new apps, technology, and other innovations.An 80” launch film, which was shot entirely using virtual production, 95% less carbon intensive compared to filming on location, kicks off the campaign.
Medya Türü	İnteraktif
Süre	80 seconds
Yaratıcı Ajans Başkanı	Nicholas Hulley
Yaratıcı Ajans Başkanı	Nadja Lossgott
Yaratıcı Yönetmen	Dalatando Almeida
Yaratıcı Yönetmen	Michael Hughes
Planner	Suzanne Barker
Müşteri Temsilcisi	Pink Kitsawat
Müşteri Temsilcisi	David Stokes
Ajans Prodüktörü	Joe Sloane
Prodüksiyon Şirketi	Flare productions
Yönetmen	David Edwards
Prodüksiyon Sorumlusu	Mark Graeme
Prodüktör	Veronica Saez
Prodüktör	Carlotta Merzari
Post-production Producer	Anita Atwal
Editör	Maia Lloyd
Özel Efektler	Flare
Music / Sound Design	Virtual Sounds