| Başlık | The Badgers |
| Haftanın | AMV BBDO |
| Kampanya | The Badgers |
| Reklamcı | Royal Society for the Prevention of Cruelty to Animals International |
| Marka | RSPCA |
| İlk Yayınlanma Tarihi | 2006 / 1 |
| Sektör | Animal Rights/Safety/Adoption |
| Sorun | The ads purpose was to generate a groundswell of feeling amongst opinion formers and the public to put pressure on the government not to sanction a badger cull prematurely. Instead encourage them to look into alternative measures to present the spread of bovine TB. |
| Medya Türü | Newspaper |
| Market | United Kingdom |
| Reklam Yazarı | Mark Fairbanks |
| Sanat Yönetmeni | Steve Davies |
| Media Planner | Mark Swansborough |
| Strateji Planlama | Matt Walters |
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