Sun - "Lipstick"

Libre MullenLowe

Libre MullenLowe Paris, France

8308

Başlık	Lipstick
Başlık (ana dil)	Rouge à lèvres
Haftanın	Libre MullenLowe
Kampanya	The Experts - Unilever
Reklamcı	Unilever
Marka	Sun
İlk Yayınlanma Tarihi	2004 / 12
Ürün	Sun Tablets 3 in 1
Ürün (ana dil)	Sun tablettes 3 en 1
Sektör	Cleaning Products, Soaps, Detergents
Slogan	Sun. The dishwashing expert
Slogan (ana dil)	Sun. L'expert du lavage en machine
hikaye	SUMMARY After inventing the dishwasher detergent market in the 70’s, Sun suffered a 20-year decline in market share, following the normalization of the market. As the market became more competitive, brands became more aggressive and were exposed to a risk of commoditization. The challenge was to re-create a differentiation to re-establish the leadership of Sun and to give value to the market as a whole. “The Experts” campaign not only succeeded in stabilizing market share and reversing the downward trend (growth in all key markets), but also clearly re-assessed the Brand’s hegemony in key markets.
hikaye (ana dil)	Un homme se met du rouge à lèvres dans les toilettes. Quand il retourne dans son laboratoire, tout le monde est surpris en le regardant. En fait, c'est l'expert Sun qui est si absorbé par les tests de ses produits qu'il crée une situation absurde
Medya Türü	Television & Cinema
Süre	40 seconds
Market	Netherlands
Yaratıcı Yönetmen	Aad Kuijper
Reklam Yazarı	Patrick De Zeew
Yönetmen	Yani
Ajans Prodüktörü	Corinne Joly
Müşteri Direktörü	Magali Bergeroux
Prodüksiyon Şirketi	Hamster Publicité