HBO - "HBO Voyeur"

BBDO New York

BBDO New York New York, United States

Ödüller

25634

Marka: HBO
Ülke: United States

Reklamcı: Home Box Office, Inc.

Başlık	HBO Voyeur
Haftanın	BBDO New York
Kampanya	HBO Voyeur - Home Box Office
Reklamcı	Home Box Office, Inc.
Marka	HBO
Posted	Nisan 2008
Ürün	hbovoyeur.com
Sektör	TV/Radio Programs & Stations
felsefe	HBO used the trifecta of an outdoor event, web film, and interactive website to display their capabilities in the art of storytelling. Last summer in Manhattan a giant life-size movie was projected onto the side of an apartment building. It appeared to show what was happening inside the individual apartments, with individual inhabitants going on with their domestic activities. Passersby could seemingly peek into the lives of the city dwellers. A website was also launched with a dedicated blog and a unique web film titled "The Watcher" to add suspense and increase interaction and audience engagement. HBO's effort earned mention in New York Magazine as "brilliant" and "highbrow". One million unique viewers saw the online content in the first three weeks with fully half of HBO's On Demand viewers watching it within the first week. Original music was composed to fit each story.
Medya Türü	Case Study
Süre	200 seconds
Sanat Yönetmeni	David Carter
Yaratıcı Ekip	David Carter
Yaratıcı Ekip	Brian DiLorenzo
Yaratıcı Ekip	Mike Smith
Reklam Yazarı	Mike Smith
Reklam Yazarı	David Carter
Reklam Yazarı	Greg Hahn
Yaratıcı Ekip	Greg Hahn
Yaratıcı Ekip	Bill Bruce
Yaratıcı Ekip	David Lubars
Ajans Prodüktörü	Jiffy Iuen
Ajans Prodüktörü	Brian DiLorenzo
Yönetmen	Jake Scott
Prodüksiyon Şirketi	RSA Films
Müşteri Temsilcisi	Rob Rawley
Müşteri Temsilcisi	Tara DeVeaux
Müşteri Temsilcisi	Juliane Sunderland
Müşteri Temsilcisi	Jessica Mailloux
Prodüktör	Fran McGivern
Prodüktör	David Mitchell