AdForum
Alexander Kalchev
Alexander Kalchev
Executive Creative Director at DDB Paris
PARIS, France
Düzelt
See all work
BaşlıkMy Life as a NPC
BriefMy Life As An NPC allowed dozens of Non-Playable Characters from Assassin’s Creed to take over Ubisoft’s Instagram and Facebook feeds and tell us what their life in the game looks like. Through their stories, gamers could find out how a shepherd feels when a player mows down his herd of goats, learn more about a Spartan who can’t ever take off his helmet, or listen to an angry potter who can’t stand the hero’s behaviour any more. For once, the "extras" of the game had their say.
Haftanın
Kampanya My Life as a NPC
Reklamcı Ubisoft
Marka Assassin's Creed Odyssey
İlk Yayınlanma Tarihi 2018 / 11
Sektör Video Games/Consoles
hikaye When an Assassin's Creed Odyssey NPC settles its scores with the players in a rap clip. Just for once, the story is not about heroes, and even less about villains. Nor even supporting roles. Today we would like to talk to you about those who are knocked around, looted, cheated, robbed and killed. Those who don’t have a quest, or worse still, those who have only a single line of dialogue that they repeat over and over. Today, we would like to talk to you about NPCs. Or rather, the NPCs are going to talk to you.
Medya Türü Web Film
Süre
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Sanat Yönetmeni
Reklam Yazarı
Müşteri Direktörü
Müşteri Direktörü
Yaratıcı Yönetmen
Prodüktör
Prodüktör
Prodüktör
Prodüktör
Prodüktör
Music Prod Company Studio Press Play On Tape
Music Prod Company
Sound Designer
Sound Designer
Yaratıcı Ekip
Yaratıcı Yönetmen
account mana
Digital Production
Reklam Sorumlusu
Reklam Sorumlusu
Müşteri Temsilcisi
Digital Producer
Reklam Sorumlusu
Digital Producer
Digital Producer
Ses Prodüksiyonu
Prodüksiyon Şirketi

People related to this work

İlgili reklamlar

Trending

Austin Smithard

Director
Los Angeles/UK, United States
Freelance

Born on the Isle of Wight off the coast of England, Austin Smitha...

Olivier Desmettre

Executive Creative Director
Paris, France
Publicis Conseil

Fabrice Delacourt and Olivier Desmettre began their careers at Lo...

Shmulik Kitainik

VP Strategy
Tel-Aviv, Israel
J. Walter Thompson Israel

I was born in Israel and when I was 13 we went to Argentina, wher...

Spence Kramer

CEO, Atlanta
Portland, United States
J. Walter Thompson Atlanta

Outcome-driven, charismatic marketing and branding executive with...

Jacobo Perez del Pulgar

Innovation Director
Madrid, Spain
PS21

Ad nerd, tech lover & reading addict. Over 15 years working at th...

Mariana O’Kelly

EVP / Executive Creative Director
Chicago, United States
Leo Burnett

Mariana O’Kelly is an awarded Creative Leader with 27 years of In...

Andrea Stillacci

President and Founder, CCO
Paris, France
Herezie, Paris

Mr. Andrea Stillacci is the Founder, Chief Executive Officer and...

Rafael Pitanguy

Creative Vice President
São Paulo, Brazil
VMLY&R, São Paulo

About Currently: Creative Vice President at Young & Rubicam São...
SEE MORE TALENT

Create a free Talent profile and become a member of AdForum

Get Started