Jack in the Box - "World's Largest Coupon"

David&Goliath

David&Goliath El Segundo, United States

Ödüller

25410

Marka: Jack in the Box
Ülke: United States

Reklamcı: Jack in the Box Inc.

Başlık	World's Largest Coupon
Haftanın	David&Goliath
Kampanya	Legendary
Reklamcı	Jack in the Box Inc.
Marka	Jack in the Box
İlk Yayınlanma Tarihi	2015 / 3
Sektör	Restaurants & Fast Food
hikaye	The massive buy one get one free (BOGO) coupon – 80-ft. by 25-ft – was carried by fans through the streets of Hollywood toward their final destination: Jack in the Box. Jack was there to support the group on their mission. Due to its enormous size, the only way to redeem the coupon was to walk it through the drive thru. GUINNESS WORLD RECORDS was there to witness and confirm the redemption. They measured the coupon and verified that at 2,000 square feet, it had shattered the world record, making it the world’s Largest coupon – officially. Because a legendary burger deserves a legendary coupon. Afterwards there was a celebration at the W Hotel Hollywood. Fans witnessed the coupon being raised onto the side of the hotel for display and enjoyed free Buttery Jack burgers from a food truck, jammed along with a DJ, and took selfies in front of the building-sized coupon. Even Jack was there for photo ops. What makes these photos so unique and newsworthy is that a photo of this coupon can be redeemed in-store at any participating Jack in the Box nationwide, just like a printed, paper coupon. Not to mention, you can also share the deal with anyone through any social media channel using #WorldsLargetCoupon.
Medya Türü	Promotion & Event
Süre	120 seconds
Grup Yaratıcı Direktörü	Ben Purcell
Prodüktör	Mark Hall
Founder & Chairman	David Angelo
Grup Yaratıcı Direktörü	Steve Yee
Director of Broadcast	Paul Albanese
Group Account Director	Michele Tebbe
Yaratıcı Ajans Başkanı	Colin Jeffrey
Editing Şirketi	Spinach Los Angeles
CMO & SVP Menu Innovation & Execution	Keith Guilbault
VP Menu Strategy & Innovation	Iwona Alter
Communications Manager	Lauren Ohlsson
Director of Innovation & Social Engagement	Jen Kennedy
Innovation Project Manager	Mikim Luu
Social Media Manager	Rah Mahtani
Senior Art Director	Robert Casillas
Senior Copywriter	Courtney Pulver
Director of Print Services	Meredith Walsh
Müşteri Direktörü	Frith Dabkowski
Account Coordinator	Kristina Papillion
Senior Project Manager	Lila Anton
PR Agency	MWW Group
Founder & CEO	Michael Kempner
EVP and General Manager, Western Region	JP Schuerman
Prodüksiyon Şirketi	Grandesign
Prodüksiyon Sorumlusu	Bob Ridgeway
Prodüktör	Thomas Campbell
Sales Representative	Aileen Shaw
Printer of Coupon	BP Graphics
Managing Director / Editor	Adam Bright
Cinematographer	Art Castle
Prodüktör	Jonathan Carpio