| Başlık | Red Carpet |
| Haftanın | Leo Burnett Madrid |
| Kampanya | Godzilla's 50 Anniversary |
| Reklamcı | Sitges - International Fantastic Film Festival of Catalonia |
| Marka | Godzilla's 50th Anniversary |
| Posted | Haziran 2005 |
| Sektör | Others |
| felsefe | We needed to dramatise that Godzilla was going to visit Sitges during the festival. The key was to mix 2 powerful facts: 1. Godzilla always comes out of the sea. 2. Movie stars are always welcomed with a red carpet. We decided there was no better way to do this than with a real, full size red carpet that came out of the sea, and went all over the city to the Festivals theatre. At the theatre, we welcomed Godzilla with a big poster reading: Welcome Godzilla. |
| Sorun | The goal was to make Godzillas 50th anniversary event, a huge event in the festival. This, to bring more people and to generate awareness about all that was going on at the festival. |
| Sonuç | We managed to generate talk value about this impressive ambient action, and more than 40.000 in media coverage. Godzillas 50th anniversary event sold out. Festivals association with sci-fi and fantasy films grew 23%. Compared with last year, Sitges Sci-Fi & Fantasy Film Festival grew 11% |
| Medya Türü | Outdoor/Out of Home |
| Market | Spain |
| Sanat Yönetmeni | Javier Álvarez |
| Yaratıcı Yönetmen | Rafa Antón |
| Sanat Yönetmeni | Anna Bostad |
| Reklam Yazarı | Francisco Cassis |
| Sanat Yönetmeni | Miguel De Maria |
| Yaratıcı Yönetmen | Fernando Martin |
| Reklam Yazarı | Juan Carlos Martinez |
More Work
SEE ALLBe More Old
- MARKA:
- Adolfo Dominguez
- HAFTANIN:
- China
Hands
- MARKA:
- Cerveza alhambra
- HAFTANIN:
- China
Something to Believe In
- MARKA:
- Sitges Fantasy Film Festival
- HAFTANIN:
- China
Hard To Impress
- MARKA:
- Sitges - International Fantastic Film Festival of Catalonia
- HAFTANIN:
- China