Kia - "Robo Dogmented Reality"

David&Goliath

David&Goliath El Segundo, United States

18281

Marka: Kia
Ülke: United States

Reklamcı: Kia Motors

Başlık	Robo Dogmented Reality
Haftanın	David&Goliath
Kampanya	Robo Dog
Reklamcı	Kia Motors
Marka	Kia
İlk Yayınlanma Tarihi	2022 / 2
Sektör	Cars
hikaye	Following the launch of Kia’s big game ad “Robo Dog,” featuring an adorable robotic dog and its electric companion, Kia’s all-electric EV6, the brand kicked-off its first-ever immersive augmented reality experience “Robo Dogmented Reality.” In partnership with the Petfinder Foundation, “Robo Dogmented Reality” is a mobile web experience that allows animal lovers to simply scan a QR Code which can be found at https://kiadogmentedreality.com/ to bring Kia’s Robo Dog into their own home through any mobile device. Animal lovers can play with Robo Dog and teach him tricks such as sit, flip, spin and speak as well as play fetch with Robo Dog using a ball or stick. Users can also take photos with Robo Dog or link out to the Petfinder Foundation website to find and adopt pets in need, in their local communities. Kia collaborated with David&Goliath and 14Four to bring Robo Dog to life using 8th Wall’s technology which allows users to place realistic 3D assets in their own environment and interact with the AR robot. As the experience is available on the web and does not require an app to download, animal lovers are able to instantly engage with the AR, creating a meaningful and personal branded experience. “Robo Dogmented Reality” is part of Kia’s latest initiative under its celebrated Accelerate The Good Program, to raise awareness and help shelter animals find their forever homes. “The Super Bowl commercial was just the first chapter in this story. Kia wanted to give everyone an opportunity to connect with Robo Dog in their own living rooms. And get excited about the possibility of bringing a real dog into their home,” said Ben Purcell, Chief Creative Officer, David&Goliath.
Medya Türü	İnteraktif
Süre	48 seconds
Prodüksiyon Şirketi	Biscuit Filmworks LA
Augmented Reality	14Four
Yönetmen	Noam Murro
Yaratıcı Yönetmen	Mark Monteiro
Yaratıcı Ajans Başkanı	Ben Purcell
Editör	Damion Clayton
Senior Print Producer	Lisa Stevens
Founder + Creative Chairman	David Angelo
Görüntü Yönetmeni	Eric Schmidt
Managing Director/Broadcast Production	Paul Albanese
Executive Creative Director/Art Director	Frauke Tiemann
Audio Mixer/Sound Designer	Nathan Dubin
Managing Director/Integrated Production & Technology Services	Peter Bassett
Prodüksiyon Sorumlusu	Christopher Coleman
Yönetici Direktör	Adam Bright
Executive Creative Director/Copywriter	Mark Koelfgen
Prodüktör	Brock Houghton
Group Creative Director/Copywriter	Courtney Pulver
Prodüksiyon Sorumlusu	Jonathan Carpio
Group Strategy Director	Bruno Cunha
Prodüktör	Jason Groves
Prodüksiyon Sorumlusu	Andrew Travelstead
Creative Director/Copywriter	Nick Micale
Audio Services	Margarita Mix Santa Monica
Color Producer	Matt Moran
Partner Managing Director	Shawn Lacy
Operations Manager	Brian Frank
Prodüksiyon Sorumlusu	Juliet Diamond
Creative Director/Art Director	Bennett Austin
Product Information Manager	Mark McNaul
Sanat Prodüktörü	Cara Nieto
Senior Project Manager	Mike Antonellis
Yönetici Direktör	Lisa Tanner
Prodüksiyon Sorumlusu	Ashley McKim
Music Editor/Creative Director	Rory Doggett
Associate Communications Planning Director	Natalie Gomez
Müşteri Direktörü	Jay Mattingly
Executive Print Producer	Jenny Wu
Assistant Editor	Michael Shugarman
President	Yumi Prentice
Performed by	Bonnie Tyler
Senior Digital Designer	Meagan Steinkamp
Chief Strategy Officer	Laura Forman
Head of Production	Sean Moody
Assistant Engineer	Sean Melia
Assistant Engineer	Mike Murzyn
Prodüksiyon Sorumlusu	Whitney Morris
Renkçi	Jill Bogdanowicz
Senior Business Affairs Manager	Shay Davis
Senior Print Producer	Elisa Atwood
Senior Creatist	Jasmine Spraglin
Associate Director of Project Management	Genie Lara
Business Affairs Manager	Sheila Barrand
Digital Producer	Allison Minton
Associate Digital Producer	Abigail Grinberg
Prodüktör	Nicole Haws
Prodüksiyon Sorumlusu	Paula Arnett
Müşteri Süpervizörü	Aurelia Fulginiti
Group Creative Director/Art Director	Robert Casillas
Group Account Director	Allison Draskovich
Digital Executive Producer	Allan de Leon
Digital Designer	Evon Forbes
Management Supervisor	Kylie Harmon
Müşteri Temsilcisi	Jen James
Müşteri Temsilcisi	Jillian Littleton
Assistant Account Executive	Maddie Webster
Strategist	Beka Tesfaye Strategist
President	Jeff Oswalt
Prodüktör	Avery McKee
Yaratıcı Yönetmen	Brandon DeLauney
Lead Designer	Madison Merica
Director of Animation	Eric Narad
Senior Front End Developer/AR Lead	Alex Michaluk
Front End Developer	Jared Darr
Front End Developer	Coby Forrester
Technical Strategy Director	Steve Wanless
Augmented Reality SDK	8th Wall
Assistant Engineer	Zach Olson
Written by	Jim Steinman
Color Studio	Company 3
Assistant Engineer	Song
Courtesy of	Sony Music Entertainment
Editorial Company	Spinach LA
VFX Company	Parliament
Published by	Edward B. Marks Music Company
Published by	Lost Boys Music
Licensed by	Round Hill Carlin LLC
Music Editor/Creative Director	Model Citizen Creative