| Başlık | Tigers |
| Haftanın | Ogilvy New Zealand |
| Kampanya | Tasmanian Tigers |
| Reklamcı | Auckland Zoo Conservation Fund |
| Marka | Auckland Zoo Conservation Fund |
| Posted | Nisan 2011 |
| Sektör | Preservation of Monuments, Parks & Wildlife |
| Slogan | For a Very Short Time The Tasmanian Tigers Are in New Zeland |
| felsefe | “To help raise awareness for Auckland Zoo’s conservation program, we used April Fools’ Day to convey a serious message, by disguising it as a joke " |
| Medya Türü | Case Study |
| Yaratıcı Yönetmen | Damon O'Leary |
| Grup Yaratıcı Direktörü | Ben Pegler |
| Yaratıcı Ekip | Freddie Coltart |
| Yaratıcı Ekip | Matt Williams |
| Tasarımcı | Sam Cox |
| Retoucher | Dan Spataru |
| Müşteri Temsilcisi | Mickaela Kerr |
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