Hot Wheels - "Secret Race Battle"

Muse Amsterdam, Netherlands

9701

Başlık	Secret Race Battle
Haftanın	Muse
Kampanya	Secret Race Battle
Reklamcı	Mattel, Inc.
Marka	Hot Wheels
İlk Yayınlanma Tarihi	2011 / 3
Sektör	Toys & Games
hikaye	On Thursday March 10, Hot Wheels™ lit up Circular Quay, showcasing groundbreaking 3D projection technology at Customs House in Sydney, Australia. In a spine tingling show, the notorious Hot Wheels™ Skull Racers shattered the facade of Customs House as they competed in the ultimate speed racing battle
felsefe	Brought to life by international digital advertising agency Muse Amsterdam, in collaboration with PostPanic and BeamSystems, the projection featured footage of the world’s fastest vehicles in a stunt ridden challenge, travelling through the Customs House facade and into a fantasy world. Hot Wheels fans, young and old, were kept on the edge of their seats as the racers smashed their way through one of Sydney’s most historic buildings.
Medya Türü	Outdoor/Out of Home
Reklam Sorumlusu	Amanda Allegos
Reklam Sorumlusu	Ben Caddy
Client Services Director	Michael Littaur
Project Manager	Bert-Jan Strating
Project Manager	Wouter Donker
Yaratıcı Yönetmen	Sander Ejlenberg
Sanat Yönetmeni	Philia Beroud
Design	Magnus Löwing
Design	Elano Collaco do Monte Texeira
Strategy	Karlijn van den Berg
Prodüksiyon Şirketi	PostPanic
Yönetmen	Justin Blyth
Yönetmen	Chris Staves
Yönetmen	Mischa Rosema
Ses Tasarım Şirketi	MassivMusic
Technical Supervision & Play-out	BeamSystems