| Başlık | Supermarket |
| Başlık (ana dil) | Supermarché |
| Haftanın | Publicis Conseil |
| Kampanya | Fathers & Sons - Wonderbra |
| Reklamcı | Hanesbrands Inc. |
| Marka | Wonderbra |
| Posted | Şubat 2008 |
| Sektör | Lingerie, Underwear, Pajamas |
| felsefe | Nipples offers an ideal opportunity to create buzz around the brand. This is more than just a product that fits in with Wonderbra?s genetic code; it's also a market first. When it comes to grabbing attention and highlighting the brand's core values of creativity and daring, it?s hard to imagine greater impact. |
| Sorun | This year, Wonderbra is back with THE bold item of the season: Nipples, a bra shaped to suggest slightly erect nipples. Riding a wave set off by hot celebrities, this new limited series gives ?trendy sexy? young women a chance to keep everyone guessing with a titillating "no bra" effect. Their busts can now look free under their outergarments, yet incredibly moulded and pointy! |
| Medya Türü | |
| Yaratıcı Yönetmen | Olivier Altmann |
| Sanat Yönetmeni | Damien Bellon |
| Reklam Yazarı | Thierry Albert |
| Müşteri Temsilcisi | Ingrid Kuhn |
| Müşteri Temsilcisi | Gaëlle Morvan |
| Müşteri Temsilcisi | Patricia Denis du Péage |
| Fotoğrafçı | David Harriman |
| Post Prodüksiyon | Loupe |
| Reklam Sorumlusu | Carlo Paolucci |
| Reklam Sorumlusu | Dominique Laroche |
| Reklam Sorumlusu | Vanessa Masliah |
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