Nike - "The Conductor"

Wieden + Kennedy

Wieden + Kennedy Portland, United States

Ödüller

5213

Marka: Nike
Ülke: United States

Reklamcı: Nike

Başlık	The Conductor
Haftanın	Wieden + Kennedy
Kampanya	The Conductor
Reklamcı	Nike
Marka	Nike
İlk Yayınlanma Tarihi	2016 / 3
Sektör	Apparel, Fashion & Footwear
hikaye	As Kobe Bryant’s 20-year pro basketball career concludes this evening in Los Angeles, Bryant playfully orchestrates a symphony of cheers and jeers in Nike’s new film, “The Conductor,” which illustrates the athlete’s polarizing effect among players, coaches and fans, whom many have loved and others have loved to hate. Cameos in the new film, directed by Mark Romanek and developed in partnership with Wieden+Kennedy Portland, include Hall-of-Fame coach Phil Jackson, 10-time All-Star and Los Angeles native Paul Pierce, former world champion Rasheed Wallace, a flustered Benny the Bull and passionate fans representing nine basketball teams. “The Conductor” continues the love-hate theme surrounding Bryant, established by Nike Basketball last Thursday and leading into Mamba Day today. This tribute illustrates how hate has manifested into respect and admiration for Bryant. It began with Nike athletes across multiple sports wearing black and gold shoes as a symbolic tribute to Bryant’s golden career fading to black.
Medya Türü	İnteraktif
Süre	90 seconds
film müziği	"I've Been Loving You Too Long To Stop Now" by Otis Redding
Prodüksiyon Şirketi	Anonymous Content
Yönetmen	Mark Romanek
Prodüksiyon Sorumlusu	SueEllen Clair
Yaratıcı Yönetmen	Ryan O'Rourke
Yaratıcı Yönetmen	Alberto Ponte
Müzik Şirketi	Beacon Street Studios
Arranger	John Nau
Arranger	Andrew Feltenstein
Editing Şirketi	Exile Editorial
Editör	Eric Zumbrunnen