Wilko - "Keeping up with the Rogers"

TBWA\Manchester

TBWA\Manchester Manchester, United Kingdom

11155

Marka: Wilko
Ülke: United Kingdom

Reklamcı: Wilko

Başlık	Keeping up with the Rogers
Haftanın	TBWA\Manchester
Kampanya	Keeping up with the Rogers
Reklamcı	Wilko
Marka	Wilko
İlk Yayınlanma Tarihi	2014 / 4
Sektör	Department Stores, Supermarkets
felsefe	Rival groups of pirates attempt to one-up each other with their decorating skills in the hilarious campaign, consisting of three TVCs. Zak Emerson directed the ads, which mark the rebranding of homeware retailer Wilkinson to Wilko.MPC’s VFX team, led by Dan Sanders, utilised numerous techniques to create the spots. Dan said “Zak wanted everything to look as natural as possible, which meant a few days out at sea and a bit of sea sickness amongst the crew. Back in the studio we worked on re-designing the ship that was shot to create a second ship for the rival pirates. We created new black sails, as well as colourful ones for the wide shot, re-designed the cannons and added embellishment on the sides of the ship. The weather wasn't always co-operating, so sky replacements also were needed for each shot.”The team also utilised matte painting, creating the shot of the Wilko store on the cliff-face from scratch. Creative Director of Colour Grading Jean-Clément Soret completed the grade.
Medya Türü	Television
Süre	60 seconds
Editing Şirketi	Final Cut
Özel Efektler	MPC LDN
grade	MPC LDN
Prodüksiyon Şirketi	Blink London
Yönetmen	Zak Emerson
Ajans Prodüktörü	Lou Vasey
Ajans Prodüktörü	Lisa Nichols
Ajans Prodüktörü	Gary Fawcett
Editör	Joe Guest
Renklendirme	Jean-Clément Soret
Yaratıcı Ekip	Ant Harris
Yaratıcı Ekip	Zoe Harris
Prodüksiyon Şirketi Prodüktör	Ewen Brown
Özel Efektler	Julie Evans
Özel Efektler	Dan Sanders
VFX Artist	Bruno Fukumothi
VFX Team	Mark Stannard
VFX Team	Dan Cowley