Başlık | Deep Blue |
Haftanın | McCann Athens |
Kampanya | Deep Blue - Metro Newspaper |
Reklamcı | Metro International S.A. |
Marka | Metro Newspaper |
Posted | Mayıs 2005 |
Ürün | NOV. 27 - BUY NOTHING DAY |
Sektör | Newspapers, Magazines, Books |
Slogan | Buy Nothing Day |
hikaye | Shopping trolleys thrown in the shallow waters of a bay or a lake. An agressive urge to consumers not to buy anything and thus commemorate the World Day Against HyperConsumerism. |
felsefe | An illustrated manifesto urging everybody on that day to throw away their shopping cards and thus be rid of their consumer mania for a day. |
Sorun | Celebrate (commemorate) the Day Against HyperConsumerism. |
Medya Türü | |
Market | Greece |
Sanat Yönetmeni | Popi Dimakou |
Müşteri Direktörü | Yannis Goulios |
Yaratıcı Yönetmen | Anna Stilianaki |