| Başlık | Potatoes |
| Haftanın | Grey Brasil |
| Kampanya | Potatoes |
| Reklamcı | Volvo |
| Marka | Volvo |
| İlk Yayınlanma Tarihi | 2020 / 12 |
| Sektör | Cars |
| hikaye | The film is about a little girl unveiling the magic of electrification. With all her curiosity, she explores potatoes as a source of energy to create her own toys and devices. |
| felsefe | Electrification is a far-reaching concept going beyond products, and it is part of Volvo Car Brasil’s DNA. The environment is a key concern for the brand, which is committed to making only hybrid and electric vehicles over the next years. To celebrate this landmark moment for the country and widely spread the idea of electrification, the brand launches the film “Potatoes”, its first a 100% Brazilian campaign. The film is about a little girl unveiling the magic of electrification. With all her curiosity, she explores potatoes as a source of energy to create her own toys and devices. A Grey Brasil’s creation, the movie “Potatoes” highlights Volvo Car’s commitment to producing only hybrid and electric vehicles as of 2021. The campaign on air until December, will be nationally broadcasted both on paid TV and online, with 60, 30 and-15-second ads. Electrification has a strategic role within the brand’s journey. By the ends of this year, Volvo will have installed about 700 free electric vehicle charging stations throughout Brazil. These stations will be integrated with Waze and Google Maps and compatible with any car brand or models. Volvo has recently launched its first free parking lot for electric and hybrid cars, and all of its dealerships offer Volvo Wallbox, a home charging station for anyone interested in easily installing this system at their houses or work premises. |
| Medya Türü | Television |
| Süre | |
| Chief Executive Officer (CEO) | Luciana Rodrigues |
| Yaratıcı Ajans Başkanı | Max Geraldo |
| Yönetici Direktör | Maria Pirajá |
| Yaratıcı Yönetmen | Rodrigo Tortima |
| Yaratıcı Yönetmen | Rafael de Miranda |
| Yaratıcı Ekip | André Prestes |
| Yaratıcı Ekip | Gustavo Zordan |
| Müşteri Temsilcisi | Fernanda Reis |
| Planning Team | Mariana Pagano |
| Planning Team | Danilo Ueno |
| Proje Sorumlusu | Larissa Moreno |
| Reklam Sorumlusu | Rafael Ugo |
| Reklam Sorumlusu | Viviane Gonçalves |
| Reklam Sorumlusu | Felipe Yagi |
| Reklam Sorumlusu | Tatiane Faria |
| Sanat Yönetmeni | Ricardo Magozo |
| Sanat Yönetmeni | Rodrigo Giammarino |
| Sanat Yönetmeni | Fabio Reitzfeld |
| Sanat Yönetmeni | Carol Ferreira |
| Sanat Yönetmeni | Stephanie Modesto |
| Prodüksiyon Şirketi | REBOLUCION BR |
| Yönetmen | Carolina Markowicz |
| Görüntü Yönetmeni | Juliano Lopes |
| Sanat Yönetmeni | Marines Mencio |
| Assistant Director | Renata Racy |
| 2nd Assistant Director and Unit | Bianca Bennecke |
| Finishing Coordinator | Cristiane Caffaro |
| Finishing Coordinator | Driano Torres |
| Color Grade Company | Bleach |
| Post Prodüksiyon | Warriors VFX |
| Editör | Daniela Guimarães |
| Prodüksiyon Sorumlusu | Ciro Cesar Silva |
| Prodüktör | Alexandre Mancen |
| Müşteri Temsilcisi | Fernanda Costa |
| Prodüktör | Paula Soares |
| Ses Prodüksiyonu | Quiet City Music + Sound |
| Musical Direction and Composition | Chris Jordão |
| Musical Direction and Composition | Darren Solomon |
| Sound Designer | Andre Melges |
| Sound Designer | Marcos Moretto |
| Müşteri Temsilcisi | Xanna D’aguiar |
| Müşteri Temsilcisi | Karina Vadasz |
| Müşteri Temsilcisi | Ivis Silva |
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