Yaratıcı Yönetmen Ortağı
at
Ogilvy & Mather Japan / Geometry Global Japan
Tokyo, Japan
| Başlık | Impossible Sprint |
| Haftanın | TBWA\HAKUHODO |
| Kampanya | Impossible Sprint |
| Reklamcı | adidas |
| Marka | adidas |
| Posted | Mart 2005 |
| Sektör | Sportswear |
| felsefe | Take the glamour event of the Olympic games to death-defying heights by placing regulation 100-meter tracks on the sides of skyscrapers in Hong Kong and Osaka and then running heats, semis and a final over the three weekends of the games. A solution that not only attracted attention, but also allowed us to demonstrate the spirit of Impossible is Nothing,not just talk about it. |
| Sorun | Bring the excitement and spectacle of the Olympics to this part of the world when the games themselves are taking place on the other side of the world. |
| Sonuç | Thus far it has earned over US$80 million in free publicity locally, regionally and globally. A CNN reporter rappelled down the length of the track and filed his report vetically (albeit obviously). Best of all, bothj the Gravity Games and the X-Games have expressed interest in making it a 'real' sport. |
| Medya Türü | Outdoor/Out of Home |
| Market | Japan |
| Sanat Yönetmeni | Shintaro Hashimoto |
| Sanat Yönetmeni | Hirofumi Nakajima |
| Yaratıcı Yönetmen | John Merrifield |
| Reklam Yazarı | John Merrifield |
| Prodüksiyon Şirketi | Media Concierge |
| Fotoğrafçı | A. Amana |
| Müşteri Süpervizörü | Ada Chiu |
| Müşteri Süpervizörü | Ruth Ang |
| Müşteri Süpervizörü | Steven Horowitz |
| Müşteri Süpervizörü | Annie Ye |
| Müşteri Süpervizörü | Winnie Lee |
| Müşteri Süpervizörü | Taro Sato |
| Reklam Süpervizörü | Paul Pi |
| Reklam Süpervizörü | Hisamichi Kinomoto |
| Reklam Süpervizörü | Cindy Ng |
| Reklam Süpervizörü | Taro Sekimoto |
| Reklam Süpervizörü | Fumitoshi Sato |
More Work
SEE ALLSecond Life
- MARKA:
- IBM
- HAFTANIN:
- Ogilvy & Mather Japan / Geometry Global Japan