Başlık | Le Finish |
Haftanın | Ogilvy UK |
Kampanya | Le Big Swim |
Reklamcı | Heineken |
Marka | Kronenbourg 1664 |
İlk Yayınlanma Tarihi | 2015 / 8 |
Sektör | Beers, Ciders, Lagers |
Slogan | A Taste Suprême |
hikaye | In true cryptic Cantona fashion, once arriving in Great Britain he explained his journey with the philosophical quote: "It's not where the seagull flies to, it's how it gets there." |
felsefe | Entitled #LeBigSwim, the campaign began with a creative execution by Kronenbourg 1664 in which Cantona announced that if 10,000 Britons agreed with him that Kronenbourg 1664 is the greatest tasting beer, he would salute their good taste by “swimming the English Channel from France to Britain.” |
Sorun | Invite Britain to believe in Kronenbourg 1664's Taste Suprême |
Medya Türü | Web Film |
Süre | |
Prodüksiyon Şirketi | Stink Films |
Aktör | Eric Cantona |
Müşteri Direktörü | Harriet Harrison |
Müşteri Temsilcisi | Joey Grigg |
Reklam Sorumlusu | Ifeoma Dozie |
Sanat Yönetmeni | Miguel Nunes |
Strateji Planlama | Tara Austin |
Yaratıcı Ajans Başkanı | Gerry Human |
Medya Ajansı | Starcom MediaVest |
Medya Planlama | Clare Street |
Yönetmen | Ivan Zacharias |
Post Prodüksiyon | Universal Production Partners |
Ses Post Prodüksiyon | Sound Square |