Casey House - "Break Bread Smash Stigma 2"

Bensimon Byrne

Bensimon Byrne Toronto, Canada

3407

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Marka: Casey House
Ülke: Canada

Reklamcı: Casey House

Başlık	Break Bread Smash Stigma 2
Brief	HIV is no longer the death sentence it once was, but HIV stigma lives on. Myths persist about how the disease is spread—through saliva, food and drink. When polled, 50% of Canadians said they wouldn’t knowingly eat a meal prepared by someone with HIV. Casey House wanted to challenge this ignorance with truth and compassion. And so the idea for a pop-up restaurant was born: June’s, the first-ever HIV-positive eatery. 14 people with HIV became something more than just their disease—they became chefs. For three nights, they chopped, sliced and sautéed under the watchful eye of head chef Matt Basile. Together, they invited patrons to smash stigma by breaking bread, and to swallow the prejudice that condemns so many HIV-positive people to suffer in silence.
Haftanın	Bensimon Byrne
Kampanya	June’s: An HIV+ Eatery
Reklamcı	Casey House
Marka	Casey House
Posted	Ocak 2019
Sektör	Hospitals, Healthcare facilities & Medical Services
hikaye	Even in a country as progressive as Canada, 50% of Canadians wouldn’t eat a meal prepared by someone with HIV. To smash HIV stigma, we opened the world’s first HIV-positive eatery and named it “June’s” after Casey House founder, June Callwood.
Medya Türü	Case Study
Yaratıcı Yönetmen	Joseph Bonnici
Yaratıcı Yönetmen	Dan Strasser
Yaratıcı Yönetmen	Laura Serra
Yaratıcı Yönetmen	Meredith Klapowich
Yaratıcı Yönetmen Ortağı	David Mueller
Reklam Yazarı	David Mueller
Yaratıcı Yönetmen Ortağı	Gints Bruveris
Sanat Yönetmeni	Gints Bruveris
Sanat Yönetmeni	Carly Ouellette
Ajans Prodüktörü	Michelle Pilling
Müşteri Direktörü	Jill Engleman
Proje Sorumlusu	Ashley Belfast
Strategist	Aurora Stewart de Peña
Director of social media	Daniella Perruccio
Social Strategist	Courtney Dionne
Fotoğrafçı	Matt Barnes
Documentary Director	Hubert Davis