Tecsup, the leading technological institute in Peru, celebrates 40 years of existence and has commissioned Zavalita Brand Building, awarded local independent agency, to rebrand and position the brand. As a result, the agency came up with “It's techno, but it's not logical”, a campaign focused on social platforms like TikTok that questions the thoughtless use of technology as a panacea in itself, without considering its deeper and transformative meaning of the local reality.
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Tecsup, the leading technological institute in Peru, celebrates 40 years of existence and has commissioned Zavalita Brand Building, awarded local independent agency, to rebrand and position the brand. As a result, the agency came up with “It's techno, but it's not logical”, a campaign focused on social platforms like TikTok that questions the thoughtless use of technology as a panacea in itself, without considering its deeper and transformative meaning of the local reality.