| hikaye | Health and life insurer Vitality, is today launching a new integrated brand campaign, with its creative agency of record SNAP LDN. Reflecting an update in how the insurer brings its brand to life and its continual strive for innovation, the new campaign will hero Vitality’s much loved brand mascot, Stanley the dachshund, as he takes center stage rather than his owners. Far from being reluctant to exercise as he has been in previous campaigns, Stanley now runs, jumps, swims and slides his way through life, embracing a healthier lifestyle - even joining in with a football game in the park. The new campaign centers around a 40” TV spot, with the sharp-tongued dog finding his voice, whilst previously we heard his internal monologue, we now hear him extolling the virtues of his forward-thinking, forward-moving life - voiced by Jim Howick. Award-winning director Keith Schofield captured Stanley’s playful spirit, bringing his character to the fore, with VFX provided by Electric Theatre Collective. This platform idea spans across consumer, adviser, and employer audiences as well as down from TV and CRM. The new brand campaign is also represented across social and display with Stanley the star of static imagery by talented photographer Dan Burn-Forti. Vitality is known for continually transforming the health and life insurance sector, driven by its core purpose to make people healthier and to enhance and protect their lives. The insurer’s brand has consistently brought this purpose to life in its storytelling, while using the striking and memorable color of pink across everything, and the consistent use of Stanley as the brand mascot. |