| Başlık | Andes Friends Recovery (Spanish) |
| Haftanın | Saatchi & Saatchi Argentina |
| Kampanya | Andes Friend Recovery (AFR) |
| Reklamcı | AB Inbev |
| Marka | Andes |
| İlk Yayınlanma Tarihi | 2010 / 10 |
| Sektör | Beers, Ciders, Lagers |
| hikaye | How does it work?1. Your friends go to a bar and sit at the Andes Friend Recovery table.2. They ask for a password which is sent to you via an SMS, while you fulfil your boyfriend duties.3. Wherever you are you have to log in to the AFR page and use the webcam to map your face.4. Then you appear at the bar, via the Andes Friend Recovery robot. |
| felsefe | Following the huge success of the Andes “Teletransporter” in 2009, the No. 1 beer from the Andean region of Argentina has launched ANDES FRIEND RECOVERY (AFR). AFR is a cutting-edge robot with human features, which was installed in the main bars of Mendoza. The AFR enables men to be present at the bar with friends without neglecting their duties as boyfriends; because at the same time, they are with their girlfriends somewhere else. The campaign was launched on traditional media; TV, OOH and Radio |
| Sonuç | The AFR was installed in the most important bars of the Mendoza, during October and November 2010. During that time, the website http://andesfriendrecovery.com received over 2 million visits, 5000 of which were "recovered" friends. |
| Medya Türü | Case Study |
| Müşteri Temsilcisi | Patricia Abelenda |
| Müşteri Temsilcisi | Jaime Vidal |
| Ajans Prodüktörü | Patricio Martinez |
| Ajans Prodüktörü | Camilo Rojas |
| Ajans Prodüktörü | Adrian Aspani |
| Yaratıcı Ekip | Pedro Porcaro |
| Yaratıcı Ekip | Charlie Lanús |
| Yaratıcı Yönetmen | Fernando Militerno |
| Yaratıcı Yönetmen | Mariano Serkin |
| Yaratıcı Yönetmen | Maxi Itzkoff |
| Reklam Sorumlusu | Ricardo Fernandez |
| Reklam Sorumlusu | Eduardo Palacios |
| Reklam Sorumlusu | Benjamin Mountford |
| Ses Tasarım Şirketi | Supercharango |
| Prodüksiyon Şirketi | Pickle |
| Görüntü Yönetmeni | Leandro Filloy |
| Prodüksiyon Sorumlusu | Caro Cordini |
| Yönetmen | Luisa Kracht |
| Yönetmen | Nico & Martin |
| Prodüksiyon Şirketi | Primo |
| AFRecovery Installation | Sake Integrated Company |
More Work
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- MARKA:
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- MARKA:
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- HAFTANIN:
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- MARKA:
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- MARKA:
- Sprite
- HAFTANIN:
- Santo Buenos Aires