Norte Beer - "Presentation"

Saatchi & Saatchi Argentina

Saatchi & Saatchi Argentina Buenos Aires, Argentina

6908

Başlık	Presentation
Haftanın	Saatchi & Saatchi Argentina
Kampanya	Norte The Best Excuse Ever
Reklamcı	AB Inbev
Marka	Norte Beer
Posted	Temmuz 2011
Sektör	Beers, Ciders, Lagers
felsefe	Men from the North of Argentina needed a good excuse to go to the bar to drink beer with their friends. They needed: The Best excuse Ever. For each Norte beer a man had at the bar, the brand allotted one minute of good deeds. A Norte team was in charge of the work. We put counters in the street with the accrued minutes. And the good deeds could be followed on the web. 50.043 minutes were supplied for the making of good deeds. The minutes were used to repair schools, improve parks, restore monuments, plant trees and clean up lakes. The campaign got the consumers' attention and the word of mouth was immediate. The buzz spread along different media: TV, Radio and Newspapers. Images of the restored places were broadcasted. The Major of Tucuman gave Norte the key of the city and they toasted together.
Medya Türü	Television & Cinema
Süre	63 seconds
Yaratıcı Yönetmen	Maxi Itzkoff
Yaratıcı Yönetmen	Mariano Serkin
Yaratıcı Yönetmen	Fernando Militerno
Sanat Yönetmeni	Maxi Borrego
Reklam Yazarı	Diego Gueler
Ajans Prodüktörü	Adrian Aspani
Ajans Prodüktörü	Camilo Rojas
Ajans Prodüktörü	Lucas Delenikas
Müşteri Direktörü	Jaime Vidal
Müşteri Direktörü	Patricia Abelenda
Prodüksiyon Şirketi	Primo
Yönetmen	Felipe & Pancho
Prodüksiyon Sorumlusu	Caro Cordini
Görüntü Yönetmeni	Leandro Filloy