Gastromotiva - "Wast.age S/A (Case study)"

CP+B Sao Paulo, Brazil

2693

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: Gastromotiva
Ülke: Brazil

Reklamcı: Gastromotiva

Başlık	Wast.age S/A (Case study)
Haftanın	CP+B
Kampanya	Wast.age S/A
Reklamcı	Gastromotiva
Marka	Gastromotiva
İlk Yayınlanma Tarihi	2020 / 11
Sektör	Environmental & Ecological Issues
hikaye	Brazilians waste 26.3 million tons of food every year. In the supermarket sector alone, almost 7 billion reais of food are thrown away, according to a survey by the Department of Economics and Research of ABRAS, Brazilian Association of Supermarkets, of 2019 - but the total amount is much higher. In order to take this information to Brazilians, the agency CP + B Brasil created Wasta.ge S/A, a fictitious company that earns these 7 billion reais, with exponential growth and increased earnings in different sectors, such as 55% only in fruits, 25% in cereals and 33% in fish. Wast.age is the centerpiece of the integrated campaign created by CP + B for Gastromotiva, a social organization that combats hunger and uses food as a tool for social transformation. In addition to a film, digital pieces and other actions, the company will have a partnership with Sony's Shark Tank tv show.
Medya Türü	Case Study
Süre	56 seconds
Yaratıcı Ajans Başkanı	Marcos Medeiros
Yaratıcı Ajans Başkanı	André Kassu
Yaratıcı Yönetmen	Marcelo Rizerio
Creative / Designer	Marlus Lau
Creative / Designer	Giovani Baggio
Planning Team	Paula Baião
Planning Team	José Diniz
Planning Team	Lucas Madeira
Planning Team	Luana Azeredo
Projects	Paola Kinder
Projects	Nathalia Beividas
Prodüktör	Gisele Cordeiro
Prodüktör	Ana Casagrande
Prodüksiyon Şirketi	Central Content
Executive Production Director	Andre Lion
Prodüksiyon Sorumlusu	Ludmila Stempniewski
Görüntü Yönetmeni	Felipe Lion
Sanat Yönetmeni	Miwa Shimosakai
Video editing	Enio Vital
Video editing	Andre Lion
Color Grade Artist	David Queiroz
Music Producer	Flavio Marchesin
Music Producer	Renan Corso
Prodüksiyon Sorumlusu	Edu Bernardo