| Başlık | Great Failure |
| Brief | Creativity doesn't fit into neat boxes. In fact, some answers that may be considered "incorrect" in tests may be highly creative. To encourage teachers to praise creativity, a publisher of children's picture books and its agency collected and framed almost 7000 "wrong" exam answers and exhibited them in schools. The project provoked a debate about education in Japan. |
| Haftanın | Dentsu Inc. |
| Kampanya | Great Failure |
| Reklamcı | FROEBEL-KAN CO., LTD. |
| Marka | Branding |
| Posted | Kasım 2018 |
| Sektör | Newspapers, Magazines, Books |
| hikaye | This campaign doesn't based on product or service. |
| Medya Türü | Case Study |
| Yaratıcı Yönetmen | Ryo Honda |
| Yaratıcı Yönetmen | Yasuharu Sasaki |
| Yaratıcı Yönetmen | Yusuke Shimano |
| Yaratıcı Yönetmen | Runa Oyamada |
| Yaratıcı Yönetmen | Tomoko Kato |
| Sanat Yönetmeni | Yusuke Imai |
| Reklam Yazarı | Takuya Fujita |
| Planning Team | Tatsuhiro Nagashima |
| Planning Team | Yuki Takahiko |
| PR Planner | Masashi Araki |
| Prodüktör | Takao Oyama |
| Prodüktör | Masato Yoshikawa |
| Prodüktör | Takuya Kanda |
| Prodüktör | Wataru Hayashishita |
| Yönetmen | Satomi Takahashi |
| Web Director | Takuma Ohya |
| Markup Engineer | Keisuke Yoshida |
| Proje Sorumlusu | Masao Fujiyama |
| Sinematografi | Yutaka Kochi |
| Compositor | Takashi Tsuzuki |
| Ses Mühendisi | Takaki Kato |
| Prodüktör | Takeshi Suehiro |
| Tasarımcı | Nakazawa Shun |
| Tasarımcı | Kitaura Sota |
| Tasarımcı | Imamura Keisuke |
| Tasarımcı | Nishizawa Shino |
| Web designer | Sahoda Rina |
More Work
SEE ALLWell-being Index (Board)
- MARKA:
- NIKKEI
- HAFTANIN:
- Dentsu Inc.
Save Gunkanjima
- MARKA:
- Universal Workers
- HAFTANIN:
- Dentsu Inc.
Language Sanctuary
- MARKA:
- Okinawa Times
- HAFTANIN:
- Dentsu Inc.
Tasteful Words
- MARKA:
- FROEBEL-KAN
- HAFTANIN:
- Dentsu Inc.
Music Lessons Using Soundless Beats
- MARKA:
- Dentsu
- HAFTANIN:
- Dentsu Inc.
Diversity In Disaster Preparation
- MARKA:
- Yahoo! Japan
- HAFTANIN:
- Dentsu Inc.
Gift Box
- MARKA:
- Heartland Beer
- HAFTANIN:
- Dentsu Inc.
Shoppers
- MARKA:
- Heartland Beer
- HAFTANIN:
- Dentsu Inc.
Catalogue of Exhibition
- MARKA:
- Heartland Beer
- HAFTANIN:
- Dentsu Inc.