Başlık | Brick Wall |
Haftanın | Leo Burnett Publicidade, lda. |
Kampanya | Doors - Kellogg's |
Reklamcı | Kellogg's |
Marka | Kellogg's |
Posted | Mart 2006 |
Ürün | All-Bran |
Sektör | Rice, Pasta, Dehydrated Vegetables & Cereals |
Slogan | Don't Feel Trapped In The Toilet |
hikaye | Kellogg´s asked us for an All-Bran campaign targeting people who are more concerned about their health and personal well-being. We decided to create a media action in various gyms´WC. Stickers showing a locked door and a "brick Wall"were placed on WC doors; when a door was closed, people had the sensation of being locked inside. All-Bran´s message to consumers appeared on another sticker next to the door: DON´T FEEL TRAPPED IN THE TOILET. |
felsefe | We decided to create a media action in various gyms´WC. Stickers showing a locked door and a "Brick Wall" were placed on WC doors. |
Sorun | To Promote All-Bran among health & body concerned people, and to convince them that it´s an excellent solution to avoid constipation and make them feel better. |
Sonuç | People talked about the idea, even outside gyms. Kellogg´s also received several mails congratulating for the idea. |
Medya Türü | Poster |
Market | Portugal |
Yaratıcı Yönetmen | Fernando Bellotti |
Reklam Yazarı | Tomas Correa |
Sanat Yönetmeni | Sergio Lobo |
Fotoğrafçı | Studio H |