| Başlık | Feeling |
| Haftanın | MullenLowe UK |
| Kampanya | LEGO Star Wars Miniland Experience |
| Reklamcı | Lenovo |
| Marka | Legoland |
| İlk Yayınlanma Tarihi | 2012 / 3 |
| Ürün | Star Wars Miniland |
| Sektör | Leisure Parks, Zoos & Fairs |
| hikaye | The outdoor and online campaign uses LEGO minifigures of Star Wars iconic characters to recreate famous scenes from Star Wars episodes, spinning iconic ‘negative’ lines from the films into ‘positives,’ to celebrate the exciting news that the attraction is opening. |
| Sorun | Support the opening of the LEGO Star Wars Miniland Experience at the park LEGOLAND |
| Medya Türü | Poster |
| Market | United Kingdom |
| Strateji Planlama | Niki McCartney |
| Proje Sorumlusu | Seb Roskell |
| Proje Sorumlusu | Angel Lewis |
| Yaratıcı Ekip | Andy MacAnaney |
| Yaratıcı Ekip | Christian Sewell |
| Reklam Sorumlusu | Michael Holland |
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