Ella's Kitchen - "Give a Sprout"

Havas London

Havas London London, United Kingdom

7446

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: Ella's Kitchen
Ülke: United Kingdom

Reklamcı: Ella's Kitchen

Başlık	Give a Sprout
Haftanın	Havas London
Kampanya	Give a Sprout
Reklamcı	Ella's Kitchen
Marka	Ella's Kitchen
İlk Yayınlanma Tarihi	2014 / 12
Sektör	Food
hikaye	Ella’s Kitchen, the organic baby and children’s food brand, is asking families to give a virtual sprout to a friend or loved one this Christmas to raise a smile and funds for children’s charity Kids Company. Sprouts are ignored and left behind on dinner plates. The tongue-in-cheek film asks people to give sprouts a home this Christmas by going onto the Ella’s Kitchen website
felsefe	People can pick their own virtual sprout on the site and send some to their friends and loved ones by entering their email address and donating £2 to Kids Company via text. These donations will go towards helping to alleviate the plight of the thousands of children living in food poverty in the UK. The six virtual sprouts, designed to be fun for kids and adults alike, each have a name and their own individual characters. They include a pirate sprout called Captain Sprout-about, an astronaut called Astro Sprout, and Mary Christmas, a sprout obsessed by Christmas. In return for being chosen, the sprouts provide updates to recipients on their stories and adventures in the run-up to Christmas.
Medya Türü	Web Film
Süre	61 seconds
Yaratıcı Yönetmen	Andy Mcananey
Yaratıcı Yönetmen	Christian Sewell
Sanat Yönetmeni	Gareth Gray
Reklam Yazarı	Sam Shepherd
Müşteri Direktörü	Nick Lee
Ajans Prodüktörü	Amanda Newall
Fotoğrafçı	Gareth Gray
Editör	Richard Barnett
Tasarımcı	Naomi Bassey
Tasarımcı	Jamie Craven