| Başlık | Black Sheep |
| Haftanın | TAXI Toronto |
| Kampanya | Black Sheep |
| Reklamcı | BMW |
| Marka | Mini Canada |
| İlk Yayınlanma Tarihi | 2003 / 1 |
| Sektör | Compact & Small Cars |
| hikaye | MINI Canada had compiled a large email list of consumers from auto shows and other venues. They wanted to use a series of personalised, Flash-based emails to whittle this database down into a qualified list of leads. The objective of the third email was to introduce all MINI models and find out which one the consumer favoured. We decided to position the MINI fleet as an atypical family each one an outcast who refuses to conform. Essentially, its a whole family of black sheep. An idea which syncs up perfectly with the fierce individualism of our target driver. |
| Medya Türü | İnteraktif |
| Market | Canada |
| Yaratıcı Yönetmen | Steve Mykolyn |
| Reklam Yazarı | Jason McCann |
| Yönetmen | Jason McCann |
| Müşteri Temsilcisi | Caleb Goodman |
| Sanat Yönetmeni | Paulette Bluhm |
| Tasarımcı | Andrew Harris |
| Tasarımcı | James Porter |
| Tasarımcı | Graham Barton |
| Programcı | pixelpusher.ca |
| Ses | Simon Edwards |
| Design Director | Paulette Bluhm |
| Client Names | Kelly Lam |
| Client Names | Stephan Weishaupt |
| Deployment | Blast Radius |
| Müzik | Simon Edwards |
| Ses | Clavin Sweers |
| İnteraktif Prodüksiyoncu | Andrea Schumeth |
| Müşteri Direktörü | Stephanie Wall |