| Başlık | Awareness Cancer for Skin Cancer |
| Haftanın | J. Walter Thompson Dubai |
| Kampanya | Awareness Cancer for Skin Cancer |
| Reklamcı | Friends Of Cancer Patients |
| Marka | Friends of Cancer Patients |
| Posted | Ağustos 2009 |
| Sektör | Public Safety, Health & Hygiene |
| Slogan | Over-exposure to the sun causes skin cancer killing 20 people every day. Protect yourself |
| felsefe | We came up with an ambient idea to highlight this fact: 300 beach towels shaped like coffins, were displayed around the beach and distributed among the public. |
| Sorun | Friends of Cancer Patients asked us to raise awareness about the risks of over-exposure to the sun, which causes skin cancer killing 20 people daily. |
| Sonuç | The initial reaction on the beach goers was shock, followed by an instant appreciation of the gesture; many of them asking for free sunscreen. |
| Medya Türü | Outdoor/Out of Home |
| Yaratıcı Yönetmen | Chafic Haddad |
| Reklam Yazarı | D V Hari Krishna |
| Sanat Yönetmeni | Kedar Damle |
| Sanat Yönetmeni | Zeinoun Chamaa |
| Sanat Yönetmeni | Tarek Samaan |
| Müşteri Süpervizörü | Prabhakar Iyer |
| Reklam Sorumlusu | Sawsan Al Madi |
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